Promoting Women’s Engagement in Travel & Tourism: Key to a Thriving Sector

The Women Deliver Global Conference served as a platform for the World Travel & Tourism Council (WTTC) to reiterate the significance of women’s engagement in the Travel & Tourism sector.
The council emphasized the importance of women’s involvement to catapult the sector’s growth and achieve a thriving and resilient industry. The event, held in Kigali, Rwanda, aimed to address the challenges faced by women in the Travel & Tourism sector and explore strategies to overcome them, promoting equal opportunities and inspiring change.
During the conference, Julia Simpson, the President & CEO of WTTC, delivered a compelling speech emphasizing the importance of promoting women’s involvement in the sector. She highlighted the need to overcome challenges faced by women in the business world and emphasized the role of mentorship in empowering young women and girls. Simpson stated, “It is proven that companies that have 50% women in their leadership make more money. This makes even more sense in travel and tourism where women make the buying decisions on where to go on holiday.”
The panel discussions held at the event shed light on various challenges faced by women in different aspects of the Travel & Tourism business. These challenges included barriers to entry, operational obstacles, and ecosystem limitations. The discussions aimed to raise awareness about these hurdles and encourage the development of strategies to overcome them.